SoContent – Content creation is overwhelming. We make it simple. You stay content.

Content creation is overwhelming

We make it simple

You stay content

So Content replaces the guesswork with strategy

Between chasing trends, filming videos, and figuring out what your audience actually wants, it’s a lot. So Content replaces the guesswork with strategy, because content shouldn’t just look good. It should work.

What Is Content?

01

It’s more than social media posts.
Content is every visual and digital asset that tells your story, whether it’s a 60-second reel, a 5-minute documentary, a national commercial, or the PDF your sales team sends at midnight. It’s your 24/7 brand ambassador, working across platforms to educate, inspire, and convert. From high-production campaigns to everyday brand touchpoints, we create the content that moves your audience and grows your business.

The Problem

Content chaos is real.
Without a plan, your content gets stuck in a cycle of:

Scattered posts that confuse your audience.
One-time wonders that waste production budgets.
Algorithm anxiety that chases trends instead of building a brand.
DIY burnout that leads to inconsistent quality and creative fatigue.

02

Our Mission

03

We started So Content to solve all of that.
We believe content should earn trust, build momentum, and make saying “yes” to your brand easy.

Strategy first.
Execution second.
Confidence always.

WHAT WE DO BEST

Content That Connects

01

Research That Matters

We study real behaviors, not just demographics, to uncover the content your audience actually wants.

02

Signature Brand Style

We craft a cohesive brand concept that shows your audience what they're missing, and why they should come back.

Strategic Frameworks

A customized plan mapping everything from social clips to campaign anchors, all designed to drive action.

03

Content That Multiplies

One shoot. Dozens of deliverables. Perfectly sized for every platform.

04 What it's Like

to Work

With
Us

Better content. Less effort

Complete Content Team

/ Your dedicated strategist, copywriter, designer, photographer, videographer, editor, and social lead, no hiring needed.

Expert-Guided Workshops

/ We extract the gold from your expertise, no prep required.

Custom Content Playbook

/ A 6–12 month roadmap tailored to your goals and audience.

Multi-Purpose Content Library

/ Every piece is designed to work across platforms, giving you more value from every shoot.

Done-For-You Implementation

/ We plan, create, and publish. You approve.

The goal of content is simple

Entertain. Educate. Build trust. Drive action.

How Your Content

Plan Works

Our Process

01

Immersion

We deep dive into your brand, audience, and goals.

02

Structure

We build a content playbook that maps out the stories you need to tell.

03

Craft

Our full-service team brings your plan to life with high-quality graphics, photos, and videos.

04

Evolve

Built for growth. We implement, analyze, and optimize. Your content just keeps getting smarter.

Between chasing trends, filming videos, and figuring out what your audience actually wants, it’s a lot. So Content replaces the guesswork with strategy, because content shouldn’t just look good. It should work.

Ready for content that actually works?

Success

Stories

Clients Say!

Lauren takes the time to understand marketing goals and asks the right questions to make sure the content they're delivering is above expectations and on-strategy. She's very creative and brings great energy to each project! I appreciate how she spurs new ideas or perspectives when thinking about what drives interest for our target audience.

Smantha Anderson

Marketing Director

Working with Lauren Frank and the team at So Content was an absolute pleasure. We partnered on a video campaign for PBK, and Lauren brought creativity, professionalism, and a clear vision to every step of the process. She understood our brand, asked the right questions, and delivered a final product that exceeded expectations.

Ali Dupnick

Chief Marketing Officer

Working with So Content was one of the best decisions we made for our multimillion-dollar project, Avondale, located in the Spring Branch area of Houston. From start to finish, the experience was seamless, creative, and highly professional.

Ray Varcalle

Project Manager