Industry

Architecture & Design, Education (CTE)

Purpose

Program Promotion, Brand Authority, Sales & Marketing Collateral

Channels

School District Websites, PBK Website, LinkedIn, YouTube, Instagram, Email Marketing, Presentations

PBK Architects

Goal

PBK partnered with Wylie ISD and Weatherford ISD to design state-of-the-art Career & Technical Education (CTE) facilities. To highlight these programs and PBK’s role in shaping them, we produced two sets of testimonial-driven video series.
Wylie High School (3 videos) featuring students, teachers, school leaders, and PBK principals discussing the real-world impact of CTE programs.
Weatherford High School (3 videos) showcasing similar perspectives, with emphasis on student opportunities and the district’s investment in future-ready education.

01. Promote

Help districts promote their CTE programs to prospective students and families.

02. Demonstrate

Demonstrate the long-term value of CTE facilities to the community.

03. Position

Position PBK as a leader in CTE design and development to attract new clients.

04. Provide

Provide versatile content for marketing, recruitment, and stakeholder presentations.
Client Love!

Working with Lauren Frank and the team at So Content was an absolute pleasure. We partnered on a video campaign for PBK, and Lauren brought creativity, professionalism, and a clear vision to every step of the process. She understood our brand, asked the right questions, and delivered a final product that exceeded expectations. The entire experience was smooth, collaborative, and fun, and the end result truly elevated our messaging. I would highly recommend So Content (and especially Lauren!) to anyone looking for high-quality video storytelling and a great team to work with.

Ali Dupnick

Chief Marketing Officer

a glimpse behind the scenes...

Top