Industry
Commercial Real Estate, Property Management
Purpose
Tenant & Leasing Marketing, Community Engagement, Event Promotion
Channels
Website, LinkedIn, YouTube, Instagram, Email Marketing, Leasing Presentations
Transwestern / Beacon Capital
Goal
Transwestern, on behalf of Beacon Capital, engaged us to capture Bank of America Tower in downtown Houston, focusing on its public food hall and event space, The Understory. Using an FPV drone fly-through, we created an immersive video experience designed to:
01. Highlight
Highlight the food court and public spaces to attract visitors and increase traffic.
02. Promote
Promote food vendors and events to strengthen the tower’s role as a community destination.
03. Showcase
Showcase modern amenities that make the building attractive to prospective tenants.
04. Provide
Provide leasing teams with dynamic content to present the property’s unique value.
Client Love!
I had the opportunity to work with Lauren to curate drone video content for our social media channels at Understory Food Hall in Downtown Houston. She made the entire process seamless and brought great creative insight and ideas to the footage that was captured. From start to finish, everything was smooth, and we were extremely happy with the final result.