BISNOW

Industry

Media & Events, Life Sciences, Commercial Real Estate

Purpose

Sales & Marketing Collateral, Social Media

Channels

LinkedIn, YouTube, Website, Pitch Decks, Instagram, Email Marketing

Goal

Bisnow events bring together industry leaders through panel discussions and sponsor showcases. Our videos were designed as marketing tools to fuel that ecosystem. These assets supported both outbound sales (pitching speakers and sponsors) and inbound marketing (driving interest and lead generation), extending the value of a single event across multiple campaigns and channels.

01. Speaker Testimonial

A story-driven interview highlighting a panelist’s experience, used to attract and convert future speakers.

02. Speaker Reel

A dynamic, music-driven recap capturing the energy of the panel experience, giving prospects a clear sense of what it feels like to participate.

03. Event video

A sponsor-focused piece showcasing booths, networking, and the overall event atmosphere, helping sales teams secure sponsor commitments for future events.

Client Love!

Lauren takes the time to understand marketing goals and asks the right questions to make sure the content they’re delivering is above expectations and on-strategy. She’s very creative and brings great energy to each project! I appreciate how she spurs new ideas or perspectives when thinking about what drives interest for our target audience.

Samantha Anderson

Marketing Director

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